STYLE GUIDE

Our style guide is a mix of Chicago Manual, AP style, and common sense for online publishing.


Paragraphs & Sections

Section breaks are delineated by “*” and a single break. These should be centered. Big blank gaps look weird onscreen.

For numbered paragraph stories leave off the initial number: “1” or “One.” Our layout forces a drop cap on the first letter and this looks strange on a single word or character.

Subheads

Bolded, but not all-capped.

Numbers

All numbers below 100 are spelled out (one, two, ten, fifty-six, etc). All numbers above are numerical. Exceptions allowed for effect, or it’s a name or trademark: “Combo No. 3” or “7-Eleven.”

Spelling and Capitalization

Trademarks capped: Kleenex, Lego, etc.

Use US spelling for US sections. Use Canadian and UK spelling for Canadian and Consulate sections. Please, no single quotation marks for dialogue—that’s just un-American!

Italics

Use for all referenced titles, including fictional ones. Try to avoid using it for emphasis.

Commas

We use serial commas, and that’s that.

We avoid, the Shatner comma whenever, possible.